Farm + Fort
My husband and I built Farm + Fort café in 2021.
What started as a means to financial freedom for ourselves quickly grew into an internationally recognised brand, featured in the Financial Times, the Independent, Sheerluxe, various books, and brand campaigns.
From the interior design, the branding, the copy, and the social media presence, to the customer and employee experience… all of this was designed with one comprehensive goal:
Create a place that people want to be a part of.
Weekend Journal
The Details
From our merch designs to our event curation, all the way to 2025’s Window Project initiative, Farm + Fort was rooted in creative collaboration.
I love platforming independent creatives just as much as I love authentic design and marketing. Incorporating other designers in the curation of our space was one of the most exciting things we did.
When it came to the design concepts and copy, everything was rooted in local history and relatability. How could we create merch that locals wanted to wear, and tourists wanted to take home? What defined the tone that made people feel comfortable and at ease?
The functionality of the business was no different. Menu offerings were crafted from core values, and hiring and training were all implemented with complete intention. The customer experience was meticulously and strategically designed from the ground up.
In implementing these strategies, we grew the social media of a brand that was only active for seven months of the year to 13,000 followers, and saw 180% growth in revenue from 2021 to 2025.
For a small café in rural Cornwall, it certainly wasn’t footfall that created that growth. It was brand visibility and intentional customer experience.
